Equestrio Foundation is supporting the “Association pour la Sauvegarde du L\u00e9man” (ASL) for a second year by funding a new series of videos aimed at raising public awareness about the lake\u2019s ecosystem.\u00a0 A partnership that echoes our aim to contribute to the preservation of our local natural heritage, but also our desire to continue smiling and laughing because we believe it\u2019s also a great way to convey key messages!<\/p>\n
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\u00a0<\/strong><\/p>\n The Association for the Safeguard of Lake Geneva<\/span><\/a> has been working for more than 40 years towards the protection of the water in the largest lake in Europe. In 2021, the teams decided to launch an awareness campaign aimed at the younger generations.<\/strong><\/p>\n <\/p>\n This is how the idea of Stand-up Paddle, a video series on the biodiversity of Lake Geneva animated by the Swiss humorist Thibaud Agosto<\/strong>n and published on social networks<\/strong>, came into being. An efficient format, in line with the habits of these ultra-connected digital natives, fans of influencers and instantaneous information, but also highly committed and demanding in terms of authenticity and transparency. As for transparency<\/em> there will certainly be no lack of it with Stand-Up Paddle which offers them a dive with no filters into the depths of Lake Geneva.<\/p>\n <\/p>\n In a mix between gentle jokes and science-based information, each episode of this series teaches us a little more about the lake’s ecosystem<\/strong> -its animal and plant life threatened by climate change and human pollution, particularly that generated by plastic waste or cigarette butts (another combat, supported by another project – the Lakes Odyssey<\/span><\/a>).<\/p>\n \u00a0<\/strong><\/p>\nStand-up Paddle: a campaign targeting the new generations<\/strong><\/span><\/h2>\n
Lake Geneva: a fragile balance that we can preserve<\/strong><\/span><\/h2>\n
A new series of videos financed by Equestrio Foundation<\/strong><\/span><\/h2>\n